Clear practical teaching
Build visibility.
Attract local customers.
Research clearly. Improve the right pages. Measure what matters.
Premium guided online learning for small business owners who want to improve their website's visibility in Google Search.
Complete Beginner Course
Main Course £69.99
Beginner-friendly · Learn at your own pace · ✦ PBC AI Tutor included

FROM SEARCHES TO BUSINESS OUTCOMES
Improve visibility around
what customers need.
Research useful searches
Find service, local and problem-based search topics that match what customers are really looking for.
Improve the right pages
Strengthen important website pages without keyword stuffing, duplicate content or risky shortcuts.
Measure and improve
Use Search Console and lead data to choose the next useful improvement rather than reacting to daily rankings.
MAIN COURSE
Build a clear local SEO foundation.
Follow the complete beginner course, then use the practical workbook to apply the process to your own website.

Google SEO for Local Businesses - Main Course
£69.99
Research local searches, improve useful website pages and measure your progress.
- 6 modules · 36 focused lessons
- Step-by-step interactive learning
- Practical tasks and teaching visuals
- ✦ PBC AI Tutor included
- Saved progress, notes, highlights and bookmarks
- Supporting downloadable resources where included

STANDALONE WORKBOOK
Local SEO Action Plan & Workbook
£24.99
37-page practical workbookA practical 37-page workbook for assessing visibility, planning keywords and pages, improving conversions and following a focused 30-day SEO plan.
- Assess your current local search visibility
- Plan keywords, service pages and local content
- Review enquiries and track progress
- Follow a focused 30-day action plan

COMPLETE GOOGLE SEO BUNDLE
Complete Google SEO for Local Businesses Bundle
£84.99Save £9.99
The complete local SEO learning and implementation package with the 78-page Main Course and 37-page Action Plan & Workbook.
- Main Course
- Action Plan & Workbook
YOUR 6-MODULE LEARNING ROADMAP
Build the foundation.
Keep improving.
Work through local SEO in a practical order, from understanding search to building a repeatable improvement routine.
Study Module 1 FreeLocal SEO Foundations
Understand how local SEO works and how customers find and choose local businesses.
Website & SEO Setup
Prepare the right website structure, technical settings and on-page foundations.
Keyword Research & Website Optimisation
Find useful local searches and improve priority pages around customer intent.
Service Pages & Local Content
Create helpful service and location content that supports visibility and trust.
Lead Generation & Conversion
Turn more website visits into useful calls, forms and customer enquiries.
Tracking, Improvement & Ongoing SEO
Measure results, fix issues and follow a simple routine for continued progress.
BUILT FOR LOCAL BUSINESS OWNERS
You don't need to be
an SEO expert.
You need a real service, a useful website and a clear process for improving the pages that matter.
This is independent self-study training. Search results are never guaranteed and improvements should be reviewed over time.
Trades & service businesses
For local businesses that want stronger visibility for the services they actually provide.
Shops, clinics & local teams
For customer-facing businesses improving website discovery across defined locations.
SEO beginners
For owners who want a practical starting point without technical or agency jargon.
Hands-on business owners
For people ready to improve their own website and build a repeatable review routine.

TRY BEFORE YOU DECIDE
See how the course teaches.
Create a free account and study every Module 1 lesson — no purchase required — inside the real learning platform, with ✦ PBC AI Tutor on accessible content. Try the lesson tasks, ask PBC AI Tutor for an explanation or example, and save your progress and notes. Modules 2–6 unlock with the Main Course or Complete Bundle.
The Main Course includes guided learning and its supporting resources. Separately listed implementation PDFs are sold individually or in the Complete Bundle. Questions before buying? Contact PBC Courses.
Study Module 1 FreePreview the Action Plan & Workbook PDF ↗RELATED PRACTICAL GUIDES
Useful topics to explore next.
Keyword research
Local SEO keyword research for small businesses
Find useful service and location searches, then map them to pages customers actually need.
Read Guide →Service pages
How to plan service pages for local SEO
Make each important service page clear, useful and easy for a potential customer to act on.
Read Guide →Measurement
Track local SEO progress with Search Console
Read clicks, impressions and search queries, then choose the next practical improvement.
Read Guide →A FEW HELPFUL ANSWERS
Before you get started.
Is this suitable for a complete beginner?+
Yes. The course starts with foundations and moves through website setup, keywords, content, conversions, tracking and ongoing improvement.
Is this a video course?+
No. PBC Courses uses guided written lessons, teaching visuals, practical tasks and ✦ PBC AI Tutor instead of long-form video lectures. Study at your own pace inside the learning platform, with supporting downloadable resources where included.
Do I need SEO software?+
No. The course focuses on practical website decisions and free Google tools such as Search Console.
What is included in the complete bundle?+
The guided online Main Course (6 modules and 36 lessons) and the downloadable 37-page Local SEO Action Plan & Workbook PDF. Study Module 1 free after creating an account.
Does the course guarantee rankings or leads?+
No. It teaches ethical, sustainable SEO. Results depend on your market, website, competition and implementation.
Is this affiliated with Google?+
No. PBC Courses provides independent training and is not affiliated with, sponsored by or endorsed by Google.
READY FOR A CLEARER LOCAL SEO PLAN?
Research clearly. Improve useful pages. Keep learning.
Choose the main course or get the complete bundle with the practical workbook included.