Clear, practical teaching
Get your products ready.
Keep improving.
Set up clearly. Improve product data. Find and fix issues.
Premium guided online learning for small ecommerce businesses that want to manage Merchant Center and understand free listings and Shopping opportunities.
Complete Beginner Course
Main Course £69.99
Beginner-friendly · Learn at your own pace · ✦ PBC AI Tutor included

FROM SETUP TO PRODUCT VISIBILITY
Give your catalogue
stronger foundations.
Set up with confidence
Prepare your store, connect the website and choose a dependable way to add products.
Improve product data
Make titles, descriptions, images, availability and delivery information clear and consistent.
Keep the catalogue healthy
Read product status, address issues and build a practical routine for ongoing checks.
MAIN COURSE
Learn the complete Merchant Center process.
Work through six modules, then apply each step to your own store using the separate workbook.

Google Merchant Center & Shopping Main Course
£69.99
Understand Merchant Center, set up your account, improve product data, explore visibility options and manage common issues.
- 6 modules · 31 focused lessons
- Step-by-step interactive learning
- Practical tasks and teaching visuals
- ✦ PBC AI Tutor included
- Saved progress, notes, highlights and bookmarks
- Supporting downloadable resources where included

STANDALONE WORKBOOK
Google Merchant Center & Shopping Workbook Bundle
£24.99
60-page practical workbookA single implementation PDF with guided worksheets, a 30-day action plan, a 90-day follow-on plan, trackers and templates.
- Plan account setup and product sources
- Review product data and free-listing readiness
- Record issues and track changes
- Follow 30-day and 90-day routines

COMPLETE MERCHANT CENTER BUNDLE
Complete Google Merchant Center & Shopping Bundle
£84.99Save £9.99
Includes the Google Merchant Center & Shopping Main Course and the Google Merchant Center & Shopping Workbook Bundle PDF, with worksheets, templates, a 30-day action plan and a 90-day follow-on plan.
- Main Course
- Google Merchant Center & Shopping Workbook Bundle
YOUR 6-MODULE LEARNING ROADMAP
Set up carefully.
Manage with confidence.
Follow six practical modules, from foundations and setup to product data, visibility, diagnostics and routine management.
Study Module 1 FreeFoundations
Understand Merchant Center, where products can appear and what to prepare.
Setup
Connect the store, configure business details and add your first products.
Product Data Optimisation
Improve titles, descriptions, images, identifiers, price and stock data.
Product Visibility & Shopping Growth
Check free listings and understand Shopping ads and Performance Max basics.
Tracking, Issues & Improvement
Read product status, diagnose disapprovals and choose priorities.
Ongoing Management
Keep the catalogue accurate with weekly and monthly checks.
BUILT FOR SMALL ECOMMERCE BUSINESSES
You don't need to be
a feed specialist.
Start with a working online store and a willingness to improve your product information step by step.
Independent self-study training. Product eligibility and visibility depend on your store, data and Google's policies; results are not guaranteed.
Small online retailers
For owners preparing a catalogue for Merchant Center and free listings.
Startups launching products
For stores that need a clear setup sequence and dependable product data.
Hands-on business owners
For people who want to understand and manage their own product listings.
Teams improving an existing account
For sellers ready to diagnose issues and establish a review routine.

TRY BEFORE YOU DECIDE
See how the course teaches.
Create a free account and study every Module 1 lesson — no purchase required — inside the real learning platform, with ✦ PBC AI Tutor on accessible content. Try the lesson tasks, ask PBC AI Tutor for an explanation or example, and save your progress and notes. Modules 2–6 unlock with the Main Course or Complete Bundle.
The Main Course includes guided learning and its supporting resources. Separately listed implementation PDFs are sold individually or in the Complete Bundle. Questions before buying? Contact PBC Courses.
Study Module 1 FreePreview the Workbook PDF ↗RELATED PRACTICAL GUIDES
Useful topics to explore next.
Getting started
Prepare your store for Merchant Center
Check store readiness, account details and your first product source before setup.
Read Guide →Product data
A practical product data checklist
Review product titles, images, price, availability and store consistency.
Read Guide →Troubleshooting
How to review Merchant Center product issues
Use product status and issue details to choose a useful next action.
Read Guide →Product visibility
Google Merchant Center Free Listings vs Shopping Ads
Compare free product listings with paid Shopping advertising.
Read Guide →A FEW HELPFUL ANSWERS
Before you get started.
Is this suitable for a complete beginner?+
Yes. The Main Course begins with Merchant Center foundations before account setup, product data, visibility, diagnostics and ongoing management.
Is this a video course?+
No. PBC Courses uses guided written lessons, teaching visuals, practical tasks and ✦ PBC AI Tutor instead of long-form video lectures. Study at your own pace inside the learning platform, with supporting downloadable resources where included.
Do I need an ecommerce website?+
Yes. The course assumes a working online store with product pages, prices, checkout and clear customer information.
What is in the workbook?+
The single 60-page workbook PDF includes guided worksheets, a 30-day action plan, a 90-day follow-on plan, trackers and templates.
Do I need to run Shopping ads?+
No. The course explains free listings and also introduces paid Shopping opportunities so you can understand the difference.
Will my products be approved or receive more traffic?+
No result is guaranteed. Product eligibility depends on your store, data and applicable Google policies.
Is this affiliated with Google?+
No. PBC Courses is independent and is not affiliated with or endorsed by Google.
READY TO TAKE THE NEXT PRACTICAL STEP?
Set up. Improve product data. Keep your catalogue healthy.
Explore the Main Course and its separate implementation workbook.