105Pages
Clear, practical teaching
PRACTICAL GOOGLE ADS FOR LOCAL BUSINESS
Turn local searches
into real enquiries.
Plan clearly. Launch confidently. Improve with evidence.
Premium guided online learning for small business owners who want to build and manage stronger local Google Ads campaigns.
Google Ads for Local Businesses
Complete Beginner Course
Complete Beginner Course
Main Course £69.99
Beginner-friendly · Learn at your own pace · ✦ PBC AI Tutor included
THE COMPLETE BEGINNER COURSE6 MODULES · 36 LESSONS
Practical skills. Real growth.Built for local businesses.
FROM CLICKS TO BUSINESS OUTCOMES
Build campaigns around
what actually matters.
⌖
Plan before you spend
Define the right service, location, customer and campaign goal before switching anything on.
↗
Launch with confidence
Structure campaigns, keywords, adverts, budgets and tracking using a clear practical process.
◫
Improve with evidence
Review search terms, leads and costs so changes are based on useful data rather than guesswork.
MAIN COURSE
Build campaigns that focus on real local customers.
Follow the complete beginner course, then use the practical resources to plan, launch and improve your campaigns.
6 MODULES · 36 LESSONS
Google Ads for Local Businesses - Main Course
£69.99
Plan, launch and improve local Google Ads campaigns with a clear, practical process.
- 6 modules · 36 focused lessons
- Step-by-step interactive learning
- Practical tasks and teaching visuals
- ✦ PBC AI Tutor included
- Saved progress, notes, highlights and bookmarks
- Supporting downloadable resources where included
STANDALONE PRODUCTS
Turn the lessons into action.
Choose any practical PDF separately, or get every resource inside the complete bundle.
Workbook
Google Ads Action Plan & Workbook
£24.99
A 12-page implementation workbook for planning your campaign, completing launch checks, tracking the first seven days and reviewing the first month.
Templates
Google Ads Templates & Cheat Sheets Pack
£19.99
A 14-page pack of reusable campaign, keyword, advert, budget, search-term, review and troubleshooting tools.
Action Plan
Google Ads 90-Day Follow-Up Plan
£24.99
An 11-page follow-up plan for stabilising, optimising and carefully scaling a local Google Ads campaign over 90 days.
BEST VALUE · COMPLETE GOOGLE ADS COLLECTION
COMPLETE GOOGLE ADS BUNDLE
Complete Google Ads for Local Businesses Bundle
£109.99Save £29.97
The complete Google Ads learning and implementation package: Main Course, Action Plan & Workbook, Templates Pack and 90-Day Follow-Up Plan.
- Google Ads for Local Businesses - Main Course
- Google Ads Action Plan & Workbook
- Google Ads Templates & Cheat Sheets Pack
- Google Ads 90-Day Follow-Up Plan
YOUR 6-MODULE LEARNING ROADMAP
Start with strategy.
Improve with data.
Work through the full campaign journey, from choosing the right foundations to managing performance responsibly.
Study Module 1 FreeFoundations
Understand how paid search works and what a viable campaign needs.
Account & Campaign Setup
Set up your account and campaign around a clear business goal.
Keywords, Targeting & Ads
Connect relevant keywords and targeting with clear, useful adverts.
Turning Clicks Into Leads
Help visitors take the next step with relevant landing pages and clear contact routes.
Tracking & Improving Performance
Track enquiries and costs, then use the evidence to improve performance.
Ongoing Campaign Management
Follow a repeatable routine to review, maintain and improve your campaigns.
BUILT FOR LOCAL BUSINESS OWNERS
You don't need to be
a paid-ads expert.
You need a clear offer, a realistic budget and a willingness to review results carefully.
This is independent self-study training. Advertising costs are separate and results are never guaranteed.
Trades & service businesses
For businesses seeking better local enquiries across a defined service area.
Shops, clinics & local teams
For customer-facing businesses advertising within clear locations.
First-time advertisers
For owners preparing a first campaign with a more structured plan.
Hands-on business owners
For beginners improving an existing campaign without agency jargon.
TRY BEFORE YOU DECIDE
See how the course teaches.
Create a free account and study every Module 1 lesson — no purchase required — inside the real learning platform, with ✦ PBC AI Tutor on accessible content. Try the lesson tasks, ask PBC AI Tutor for an explanation or example, and save your progress and notes. Modules 2–6 unlock with the Main Course or Complete Bundle.
The Main Course includes guided learning and its supporting resources. Separately listed implementation PDFs are sold individually or in the Complete Bundle. Questions before buying? Contact PBC Courses.
Study Module 1 FreePreview the Action Plan & Workbook PDF ↗RELATED PRACTICAL GUIDES
Useful topics to explore next.
Campaign planning
Choose one clear service and location before building your campaign
A focused starting point makes budgets, keywords, ads and lead tracking easier to manage.
Read GuideSearch terms
Review what people actually searched before changing keywords
Search-term reviews help you identify wasted spend, useful intent and negative-keyword opportunities.
Read GuideLead quality
Measure enquiries and customer value, not clicks alone
Connect campaign activity to qualified leads and real business outcomes before making growth decisions.
Read GuideA FEW HELPFUL ANSWERS
Before you get started.
Is this suitable for a complete beginner?+
Yes. The course begins with foundations and moves through planning, setup, keywords, ads, tracking and ongoing improvement in a practical order.
Is this a video course?+
No. PBC Courses uses guided written lessons, teaching visuals, practical tasks and ✦ PBC AI Tutor instead of long-form video lectures. Study at your own pace inside the learning platform, with supporting downloadable resources where included.
Do I need an active Google Ads account?+
No. You can use the planning lessons and worksheets before launching. An account and advertising budget are needed only when you are ready to run a live campaign.
What is included in the complete bundle?+
The guided online Main Course (6 modules and 36 lessons), plus the downloadable PDF Action Plan & Workbook, Templates & Cheat Sheets Pack and 90-Day Follow-Up Plan.
Does the course guarantee leads or sales?+
No. It teaches a responsible planning, launch and review process. Results depend on your offer, location, market, website, budget, tracking and implementation.
Is this affiliated with Google?+
No. PBC Courses provides independent training and is not affiliated with, sponsored by or endorsed by Google.
READY FOR A CLEARER GOOGLE ADS PLAN?
Plan carefully. Launch confidently. Keep improving.
Choose the main course or get the complete bundle with every Google Ads resource included.